Nikon might not see value in transitioning the D3x00 DSLR series over to mirrorless, blaming smartphones, but it seems they don’t speak for everybody. Canon sure sounds like they want to target that market with today’s announcement of the Canon EOS R100 (buy here). It’s an entry-level APS-C RF mount camera with a price tag that puts it well and truly in the beginner market.
Despite Nikon’s suggestion that smartphone users want more from their entry-level cameras these days (with a higher price tag), Canon doesn’t appear to share the sentiment. The new Canon EOS R100 entry-level camera is targeted directly at newer photographers and usurps the EF-S DSLRs and EF-M mirrorless cameras that came before it. Sort of.
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